Nicholas Leighton Archives | Page 2 of 3 | Entrepreneur

Strategies for marketing, advertising and PR firms to build solid, long-lasting client relationships — crucial for achieving high retention rates and revenue growth.

Navigating startup financing is complex. Entrepreneurs find themselves at the crossroads of innovation and survival, where a single decision can either fuel their dreams or extinguish their aspirations. Here we look at six ways you can finance your startup to support your business for long-term success.

How to provide unique, personalized experiences that enhance customer satisfaction, foster brand loyalty and boost revenue.

Thinking beyond cash flow is the key to stability for small businesses. Here's how to implement a long-term cash planning strategy.

Discover how your small businesses can navigate the challenging terrain of pricing strategy in a post-inflation economy

Entrepreneurs need to embrace technology to remain competitive and relevant in rapidly evolving industries. Here are six practical ways to integrate it into business operations.

What are the challenges and strategies involved in attracting and retaining good employees in the modern business environment?

Is your passion fading? Here's how to create a business model centered around keeping your passion alive and well.

The first thing startups are concerned about is how to start generating profit. The route of that profit is revenue, which is a marketing factor. But without a large budget, how do you market, get revenue and make a profit? Here are six ideas that won't cost you a fortune to invest in.

From keeping a steady eye on goals and strategy to health and wellness advice, why the right coach makes all the difference.

Ways to enhance your competitive advantage — and psychological wellbeing — with the assistance of a seasoned, results-focused professional.

In a world where misinformation poses increasing risks for owners and businesses, it's important to be armed with the right strategies and tools in order to avoid perils and minimize damage.

False or misleading information has the potential to damage reputations, fuel poor business decisions and result in legal consequences, but there are proven ways of protecting yourself.

There are five key components that entrepreneurs have to get right to navigate their environmental, social and governance transformation successfully. Find out where your focus should be.

From conducting a carbon footprint assessment to setting goals and investing in energy-efficient technologies, how to transform your company into a greenhouse gas emissions-neutral enterprise.

Smaller-scale enterprises will always struggle to gain a strategic edge against resource-rich conglomerates, but AI offers a new landscape, and there are proven ways to fuel employees' ability to embrace and maximize it.

From enhanced learning strategies to crisis planning, here's how to stay on a steady growth and longevity track.

Resetting your strategic vision, tackling talent shortages and embracing environmental objectives like net-zero are just a few of the challenges facing agencies at the end of this year.

Artificial intelligence is a powerful tool that can be used for good or evil. It is important for small business owners to be aware of the potential risks and benefits of AI, and to use it responsibly.

From promoting work-life balance and the power of saying "no" to setting positive boundaries, how to improve team results and overall well-being.

The greatest development that will allow small businesses and entrepreneurs to compete with large corporations has become available — for free. But it's in its infancy and there's no user manual. I'm here to help.

One of the trickier leadership tasks is holding others accountable: Proven techniques for creating an environment in which that dynamic thrives.

Sure, it's better to work smarter, not harder, but what does that mean? Here's how to increase profits by improving productivity across a business structure.

Although entrepreneurs may appear superhuman on the surface, accomplishing all of this while maintaining a reasonable work-life balance requires deep and intense levels of focus to pull off.

We all know brand aficionados who are simply obsessed with a service or product, but what are the best ways of attracting those people to your company?

Each year, employee turnover costs U.S. businesses about $1 trillion. Here are some ways businesses can reduce turnover rates and improve employee retention.

Advances in technology are drastically changing the way companies need to think about how they interact with their customers. How will marketing change in the future?

Entrepreneurship requires a lot of hard work and dedication. The good news is that with the right tools, entrepreneurs can reduce the number of hours they work through automation.

Running a business requires sacrifice, but the end result is worth it.

Customers expect companies to follow through on their commitments. You feel the same way about your team. So how do you foster a culture of accountability?