Scott Bartnick

Tech startups often struggle to gain national news coverage. Here's how startups can achieve that elusive national media attention.

Doing PR is critical for startups, yet many entrepreneurs are so busy developing their product that they forget to make a media plan.

Tired of chasing leads? Discover how thought leadership PR builds trust and brings high-intent clients to you — no cold outreach needed.

While PR might not generate immediate clicks or sales, it builds something far more enduring.

Many businesses pour resources into branding and marketing but overlook PR — yet it's PR that builds the trust, credibility, and reputation that turn attention into lasting revenue in a crowded market.

Discover how a compelling brand narrative, crafted through strategic public relations, can build authentic connections with skeptical consumers and elevate your brand's reputation, credibility and business goals.

Today's competitive literary landscape demands a nuanced approach to marketing and connecting with target readers. The role of public relations firms is multifaceted, and tailored PR solutions can help modern authors get their books into more hands.

A strong PR strategy creates buzz, attracts the right audience and ensures your event leaves a lasting impact.

Public relations is essential for business leaders to understand in today's fragmented media landscape. This article explains how PR builds trust and credibility through ethical, non-promotional communication, helping brands connect with skeptical and savvy audiences.

Public relations is essential for startups aiming to grow and establish credibility. This article examines the role of public relations in helping startups develop brand recognition, establish their identity and cultivate trust.

Public relations is about more than media coverage — it's about fostering trust and authentic relationships with stakeholders and the public. This article explores how businesses can leverage PR strategies to build credibility, earn loyalty, and navigate crises effectively.

In the digital age, maintaining a positive online reputation is crucial for businesses, as customer reviews on the internet heavily influence brand perception and purchasing decisions. This article delves into effective strategies for managing both legitimate and fake online reviews, offering insights into crisis management and proactive approaches to uphold and enhance your brand's reputation in the virtual world.

Entrepreneurs can establish authority and trust in their industries through the strategic use of social media, leveraging platforms for podcast appearances, guest posts, and consistent, quality content that aligns with their brand's mission.

Custom GPTs are revolutionizing sales operations in 2024 by enabling personalized automation that boosts efficiency and conversions. These tailored AI solutions enhance customer interactions and streamline workflows, marking a significant advancement in sales technology.

Building genuine relationships with journalists is essential in today's digital media world.

Here's how to craft an organizational system that helps your business win.

Here's a quick guide to succeeding with remote work on both sides of the employer-employee relationship.

Applicant tracking systems can save you time and alleviate the stress of finding the right talent for your company, as well as creating a seamless hiring process.

With solid systems and clear expectations in place, you can make onboarding and training new hires a stress-free experience.

Knowing your stressors beforehand can prevent them.

By recognizing what you, your employees and your business can work on, you can create a company culture that gets its employees excited.

A well-strategized PR campaign can boost your business, but you need to know if you're ready for it, and you need to be prepared to be part of the process.

Going directly from college to career isn't for everyone.

Becoming an expert doesn't happen overnight.

There has never been a better or easier time to start and grow your own business as an entrepreneur than now.

These simple fundamentals will help you find products that sell.