DiGiorno Frozen Pizza Asked Social Media for a New Slogan. The Answers Were Loaded With Extra Cheese.

After all, if ‘it’s not delivery,’ what is it?

By Kenny Herzog • Jul 15, 2021
Bloomberg | Getty Images

Venerable frozen-pizza brand DiGiorno apparently felt like it was time to reheat their decades-old ad copy, “It’s not delivery, it’s DiGiorno!” How else to explain its surreptitious late-night tweet beckoning social media users to, well, “Give us a new slogan.” See for yourself….

Naturally, Twitter obliged. But the results were, by and large, less saucy than sweet. Take @vodkanopants, a precise wordsmith if there ever was one. They wrote, “Self rising. Just like you.”

Or @daysigned’s earnest play on the brand’s rolling capitalization, saying, “DiGiorno, cause you DiServe a night off.”

Related: Your Hashtag and Your Brand Go Hand in Hand

Still, there were more than a few servings of cheese among the suggestions. Like @yourenotbetty’s reference to a popular, adolescent association with cheese: “Go ahead: cut the cheese. DiGiorno.”

Or @alexpalomob’s earnest stab at a pizza pun, writing, “You DiGiorno you want some.”

Though our personal favorite is @artic_mermaid’s droll, strikingly accurate summation. “DiGiorno, halfway between papa johns and a genuine pizza restaurant.”

We’d highlight more, but our Domino’s just arrived at the door.

Venerable frozen-pizza brand DiGiorno apparently felt like it was time to reheat their decades-old ad copy, “It’s not delivery, it’s DiGiorno!” How else to explain its surreptitious late-night tweet beckoning social media users to, well, “Give us a new slogan.” See for yourself….

Naturally, Twitter obliged. But the results were, by and large, less saucy than sweet. Take @vodkanopants, a precise wordsmith if there ever was one. They wrote, “Self rising. Just like you.”

Or @daysigned’s earnest play on the brand’s rolling capitalization, saying, “DiGiorno, cause you DiServe a night off.”

Related: Your Hashtag and Your Brand Go Hand in Hand

Still, there were more than a few servings of cheese among the suggestions. Like @yourenotbetty’s reference to a popular, adolescent association with cheese: “Go ahead: cut the cheese. DiGiorno.”

Or @alexpalomob’s earnest stab at a pizza pun, writing, “You DiGiorno you want some.”

Though our personal favorite is @artic_mermaid’s droll, strikingly accurate summation. “DiGiorno, halfway between papa johns and a genuine pizza restaurant.”

We’d highlight more, but our Domino’s just arrived at the door.

Kenny Herzog

Digital Content Director at Entrepreneur Media
Entrepreneur Staff
Kenny Herzog is currently Digital Content Director at Entrepreneur Media. Previously, he has served as Editor in Chief or Managing Editor for several online and print publications, and contributed his byline to outlets including Rolling Stone, New York Magazine/Vulture, Esquire, The Ringer, Men's Health, TimeOut New York, A.V. Club, Men's Journal, Mic, Mel, Nylon and...

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