Deka Lash logo
Eyelash extensions and lifts, brow services, skin care

Investment

$285,900

Initial Franchise Fee

$59,900

Units

120

Growth Rate

-4%

Overview About Investment Territories Support Operations Ranking History

Overview

Industry Personal-Care Businesses
Founded 2012
Franchising Since 2016
Parent Company DL Brands LLC
Leadership Jennifer Blair, Founder & CEO
# of Employees at HQ 25

Units and Growth Chart

About Deka Lash

Ever wanted thick, long eyelashes? If you constantly wish that the lash of your dreams was on speed dial, it might be a sign for you to open your own with the Deka Lash franchise.

Deka Lash has been disrupting the lash industry since 2012, as founder Jennifer Blair focused on making eyelash extension services more accessible. Since beginning to franchise in 2016, business has expanded as the beauty industry has grown in popularity. What started as a single location in Pennsylvania is now a leading provider of lash and brow services, spread out over 130-plus locations across the United States and Canada. 

Why You May Want to Start a Deka Lash Franchise

If you are looking for a company in the beauty industry with which to become a franchisee, Deka Lash offers a reassuring option. They train not only the franchisees, but also your employees. Deka Lash also carries proprietary products, smells, sounds, furniture, and fixtures, making each lash studio a unique experience for any client. 

In fact, all of its services are based on what their actual clients desire. How are they doing it? Simple—they have the belief that all beauty services should be available to everyone, not just high-end clients. Their lashes allow clients to make a statement and build personal confidence.

What Might Make Deka Lash a Good Choice?

Support for franchisees is a continual commitment from Deka Lash. Not only will the corporate team guide you through the initial process, but they will support you with tips and training for marketing, employee training, and operations. They are there to support you in your franchise and make sure everything is run efficiently.

The price to open a Deka Lash franchise can vary somewhat depending on a few factors, mainly the location and footprint size you choose. Deka Lash has partnered with several different financial institutions so they can find the right financing for you and your franchise. These third-party financers can help you cover the franchise fee, startup costs, equipment finance, inventory finance, and payroll of your franchise.

However, that is not to say you shouldn't be prepared for an initial franchise fee and the cost of startup supplies, computers, and hardware. These costs are unlikely to change based on the location and design of your store. 

How Can I Start the Process of Owning a Deka Lash Franchise?

If you want to get started in a Deka Lash franchise, your first step is to plan out a potential location. This is especially important since your studio should be convenient for the everyday client.  During the onboarding process, you'll be able to chat with a representative who can answer all of your questions and begin the process of securing financing and site selection.

If you're ready to own your own Deka Lash franchise and begin building confidence with your favorite clientele, don't wait. You're just a few months away from holding the keys to your custom lash studio.

Investment Details

Initial Franchise Fee $59,900
Initial Investment $285,900 - $460,850
Net Worth Requirement $500,000
Cash Requirement $100,000
Royalty Fee 6%
Ad Royalty Fee 3%
Technology Fee $399/mo.
Term of Agreement 10 years
Is Franchise Term Renewable? Yes
Financing Third Party
Veterans Incentive 25% off first-unit franchise fee

Available Territories

Franchising opportunities available in the following regions

United States

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training
Classroom Training 46 hours

Ongoing Support

Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Franchisee Intranet Platform

Marketing Support

Ad Templates
Social Media
SEO
Website Development
Email Marketing

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? No
Can this franchise be run part time? No
# of employees required to run 6-8
Are exclusive territories available? Yes

Ranking History

Deka Lash performance in the Franchise rankings over recent years

Additional Rankings

Curious to know where Deka Lash ranked on other franchise lists? Find out below.

Find You Perfect Franchise Match

See which franchises fit your budget and have open territories near you.

Sign Up for Our Franchise Newsletter

Stay up to date on the latest news and trends affecting the franchise industry.

Related Franchise Content

Catch up on the latest franchise news, trends, and more.

Franchise

A Major Restaurant Operator Just Cashed Out of One of Its Biggest Brands — Here's Why

The sale marks a strategic shift — and is a sign of how fast-food giants are rethinking growth.

Franchise

These Are the Top Retail Franchises for 2025, According to the Franchise 500

These retail brands are proving there's still a big opportunity in brick-and-mortar franchising.

Franchise

Franchise Success Isn't Automatic — It's Earned. Here's How to Do It Right.

Many franchise candidates fall for the "it runs itself" myth. Here's why hands-on ownership is the only real path to success.

Franchise

Most Acquisitions Fail — Here's How to Make Yours the Exception

Buying a company is the easy part. The challenge is getting your new team to feel like part of the same firm.

Franchise

This Fast-Food Powerhouse Is Getting a Makeover. Here's What Customers Can Expect.

Wendy's is rolling out Project Fresh, a consumer-focused overhaul that promises faster drive-thrus, smarter ordering tech and a refreshed menu.

Franchise

A Water Wings Swim School Franchise Offers Year-Round Revenue Potential

Water Wings Swim School stands out as a franchise investment for mission-driven entrepreneurs seeking both purpose and profit.

See more franchise content
Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022