Hammer & Nails logo
Haircuts, beard trims, shaves, face treatments, waxing, manicures, and pedicures for men

Investment

$653,450

Initial Franchise Fee

$49,950

Units

56

Growth Rate

+211.1%

Overview About Investment Territories Support Operations Ranking History

Overview

Industry Personal-Care Businesses
Founded 2013
Franchising Since 2015
Parent Company The Hammer & Nails Salon Group LLC
Leadership Aaron Meyers, CEO
# of Employees at HQ 38

Units and Growth Chart

About Hammer & Nails

Hammer & Nails offers grooming services for the modern man. Based in Folsom, California, the business started operations in 2013 and began franchising two years later. 

A Hammer & Nails franchise is expected to provide a comprehensive service. A Hammer & Nails location may just be a hairdressing salon, as it could offer nails, skincare, and foot care to go along with its typical hair care. 

There are several Hammer & Nails franchises located throughout the United States. Hammer & Nails is seeking to expand its reach even further.

Why You May Want to Start a Hammer & Nails Franchise

You may not need specific qualifications or experience to open a Hammer & Nails franchise. The company allows for absentee ownership, so you may be able to hire the people you need to run your business and relax knowing that your franchise is in good hands. However, Hammer & Nails asks that their franchisees show the willingness and ability to follow their proven business model. Franchisees should also be leaders who can mentor their staff and show strong customer service skills.

Hammer & Nails franchise agreements typically run for ten years. You may be able to renew your franchise if you meet the Hammer & Nails team’s qualifications. 

What Might Make a Hammer & Nails Franchise a Good Choice?

Hammer & Nails prides itself on pampering its clients. The company calls its salons “Man cave Nirvana” because, once inside, the client is expected to be treated as king. Your Hammer & Nails franchise may offer gift cards, monthly memberships, private label products, and group sales. This may result in a variety of streams with which you can add to your repertoire. 

Because repeat business and referrals form an important source of income, you will seek to ensure that your client receives the personal treatment they expect. You will be responsible for upholding the client-orientated philosophy that may distinguish Hammer & Nails from competitors.

To be part of the Hammer & Nails team, you should make sure that you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company’s set net worth and liquid capital requirements. 

How To Open a Hammer & Nails Franchise

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the Hammer & Nails franchising team questions.

Men’s grooming is a competitive business. You should make sure that there is room for a Hammer & Nails franchise in your chosen area. Check out the competition, particularly regarding their pricing and services. You should also make sure that you can find the help you need; from front desk check-ins to certified technicians, you will need skilled workers. To operate a franchise, you will need multiple employees.

Hammer & Nails may furnish your premises a short while after you are awarded a franchise. The training that Hammer & Nails offers may be comprehensive. The company makes sure that its support network is available to help franchisees with any situation. Hammer & Nails staff may accompany you during your first week in your new Hammer & Nails franchise.

Investment Details

Initial Franchise Fee $49,950
Initial Investment $653,450 - $866,450
Net Worth Requirement $750,000
Cash Requirement $250,000
Royalty Fee 6%
Ad Royalty Fee 2%
Technology Fee $750/mo.
Term of Agreement 10 years
Is Franchise Term Renewable? Yes
Financing Third Party
Veterans Incentive 10% off franchise fee

Available Territories

Franchising opportunities available in the following regions

United States

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training 56 hours
Classroom Training 30 hours

Ongoing Support

Newsletter
Meetings & Conventions
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Franchisee Intranet Platform

Marketing Support

Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? No
Can this franchise be run part time? No
# of employees required to run 6-12
Are exclusive territories available? Yes

Ranking History

Hammer & Nails performance in the Franchise rankings over recent years

Additional Rankings

Curious to know where Hammer & Nails ranked on other franchise lists? Find out below.

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022