Home Instead logo
Nonmedical senior care

Investment

$91,040

Initial Franchise Fee

$54,000

Units

1,218

Growth Rate

+2.6%

Overview About Investment Territories Support Operations Ranking History

Overview

Industry Personal-Care Businesses
Founded 1994
Franchising Since 1995
Parent Company Honor Technology Inc.
Leadership Ian Clarkson, President
# of Employees at HQ 563

Units and Growth Chart

About Home Instead

Home Instead, which was founded in 1994 and began to franchise the following year, is one of the leading senior care providers worldwide. Home Instead is dedicated to providing tailor-made, flexible at-home care for the elderly. They believe that everybody should be able to live independently at home regardless of their age. With over 1,000 locations worldwide, Home Instead has one of the largest networks of senior-care facilities in the world.

Home Instead offers professional companionship care to the elderly and strives to ensure that they can live as independently as possible in their own homes. As a Home Instead franchisee, you may help make the lives of the elderly and their families more comfortable, more relaxing, and more capable through at-home senior care.

Why You May Want to Start a Home Instead Franchise?

If you love the idea of offering quality and personal senior care, then opening a Home Instead franchise may be the right opportunity for you. Seen by some as more of a service to the community than a business, Home Instead wishes to function as a haven for overwhelmed families everywhere. Running a Home Instead franchise may offer you the chance to serve as a tremendous service to your community.

As one of the leading providers of non-medical senior care in-home worldwide, Home Instead tries to give hope and offers practical solutions to elderly care. Being warm, inviting, and caring may make it so elderly people do not feel like second-rate citizens or burdens to their families.

Why Opening a Home Instead Franchise May be a Good Choice

To be part of the Home Instead team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. 

Being a leading senior care brand, Home Instead may have both the notoriety and the global market necessary to offer their franchisees a great opportunity. After receiving their business training, you may provide the elderly with excellent, personalized home service and maintain a good business reputation.

Home Instead strives to have a great culture and operate as a large and happily functioning family. As a franchisee, you will likely receive a protected territory to avoid overlap with other franchisees. This usually protects your business. 

The ideal franchisee is someone who has a heartfelt desire to work with seniors, a passion for leadership and business, good communication and relationship skills, and compassion.

How Do You Open a Home Instead Franchise?

To start the process of opening a Home Instead franchise, you may want to evaluate the competition in your area. Debate if a Home Instead franchise would succeed in your area. If there are many other at-home senior care businesses in your desired location, you may want to reconsider.

During the review and onboarding process, you may receive a call from the franchise development team, who will probably take you through the process of opening a Home Instead franchise. You'll usually receive an information packet and informational emails.

You should be prepared for intensive training before you can open the doors to your business. Home Instead is ready to walk with their franchisees the entire way, which will hopefully allow your franchise to succeed.

Investment Details

Initial Franchise Fee $54,000
Initial Investment $91,040 - $269,750
Net Worth Requirement $500,000
Cash Requirement $300,000
Royalty Fee 5%
Ad Royalty Fee 2%
Technology Fee $500/mo.
Term of Agreement 5 years
Is Franchise Term Renewable? Yes
Financing Third Party
Veterans Incentive 20% off franchise fee

Available Territories

Franchising opportunities available in the following regions

United States International

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training 16 hours
Classroom Training 28.75 hours

Ongoing Support

Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Proprietary Software
Franchisee Intranet Platform

Marketing Support

Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Yes
Can this franchise be run part time? No
# of employees required to run 9-12
Are exclusive territories available? Yes

Ranking History

Home Instead performance in the Franchise rankings over recent years

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022