Microtel by Wyndham logo

Microtel by Wyndham

Hotels

Investment

$7,200,444

Initial Franchise Fee

$40,000

Units

360

Growth Rate

+3.7%

Overview About Investment Territories Support Operations Ranking History

Overview

Industry Lodging
Founded 1987
Franchising Since 1988
Parent Company Wyndham Hotels & Resorts
Leadership Geoff Ballotti, CEO
# of Employees at HQ 2018

Units and Growth Chart

About Microtel by Wyndham

Microtel by Wyndham is a fast-growing economy and budget hospitality franchise brand. Backed by the Wyndham Inn name, Microtel Inns and Suites has a strong performance record since its inception in 1987. The company that began franchising in 1988 also has a record of successful development and sustainable economic growth. 

Microtel by Wyndham has inns and suites open worldwide and is constantly looking to expand with new locations. Microtel by Wydnham franchises strive to offer highly satisfactory services to the traveling public at an affordable rate. Microtel by Wyndham provides customers with smart design and award-winning services, over-delivering on guest and owner expectations.

Why You May Want to Start a Microtel by Wyndham Franchise

Franchisees with Microtel by Wyndham have the opportunity to provide travelers with an affordable, restful hotel environment. This may make Microtel by Wyndham the perfect choice for a franchisee who wants to be associated with a well-known name in the hospitality industry without maintaining a luxury hotel.

Though the brand may be better suited to experienced franchisees, Microtel by Wyndham still provides support options. Support includes a toll-free line for phone calls, online support, safety and security measures, intranet platforms, co-op advertising, email marketing, loyalty program apps, and grand opening support. Microtel by Wyndham also offers a few dozens of hours worth of classroom training at regional locations. 

What Might Make Microtel by Wyndham a Good Choice?

Microtel by Wyndham constructs all of its inns and suites from scratch for consistency in customer expectations. Among economy hotels, Microtel By Wyndham is the only new construction brand out there. Microtel by Wyndham designed its Moda prototype to be both attractive and efficient to build. Franchisees can operate all-new approved constructions and budget lodging facilities.

Microtel by Wyndham balances budget-friendly prices with gracious accommodations. The hotels are strategically located and equipped with fast, free, secure Wi-Fi. There are also options for different work locations, with either a desk in the hotel room or workstations in the lobby. 

How to Open Your Own Microtel by Wyndham Franchise

To be part of the Microtel by Wyndham team, you should make sure you are financially ready for an initial investment, which will include a franchise fee and other potential startup fees. You will need enough capital available to cover royalty percentages and advertising fees. The initial franchise fee grants you the license to run a business using the Microtel by Wyndham brand name and logo. The term of agreement for a Microtel by Wyndham franchisee is typically 20 years, at which point both you and the franchisor will determine if you wish to renew and continue operating the territory. 

As you make your decision regarding whether to open a Microtel by Wyndham franchise, make sure you take time to explore the opportunity. Research the brand and your local area to see if a franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth. 

You'll need to wait until you receive a notification from Microtel by Wyndham that an opportunity to open a new location is available in the territory you want. When opportunity knocks, you may find you can give it a place to stay.

Investment Details

Initial Franchise Fee $40,000
Initial Investment $7,200,444 - $9,171,777
Net Worth Requirement
Cash Requirement
Royalty Fee 6%
Ad Royalty Fee 2%
Technology Fee 0
Term of Agreement 20 years
Is Franchise Term Renewable? Yes
Financing Third Party
Veterans Incentive 50% off application/franchise fees; development incentive of up to $4,000/room

Available Territories

Franchising opportunities available in the following regions

United States International

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training Up to 30 hours
Classroom Training 41-81 hours

Ongoing Support

Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Proprietary Software
Franchisee Intranet Platform

Marketing Support

Co-op Advertising
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? No
Can this franchise be run part time? No
# of employees required to run 12-20
Are exclusive territories available? No

Ranking History

Microtel by Wyndham performance in the Franchise rankings over recent years

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022