Monster Grass logo

Monster Grass

Synthetic grass/artificial turf

Investment

$46,090

Initial Franchise Fee

$24,900

Units

10

Growth Rate

+900.0%

Overview About Investment Territories Support Operations Ranking History

Overview

Industry Home Improvement
Founded 2012
Franchising Since 2020
Parent Company Monster Grass and Turf LLC
Leadership Fermin Bergouignan, CEO/Founder
# of Employees at HQ 30

Units and Growth Chart

About Monster Grass

At home or in business settings, landscaping is a task that takes up time, money, and effort. Monster Grass is a brand that is attempting to revolutionize lawns with synthetic grass that looks like real grass but needs no mowing, watering, or fertilizing.

Founded in 2012, Monster Grass believes it has built a great reputation of providing clients with environmentally friendly solutions for spaces. Armed with an attitude that no job is too big or small for them, Monster Grass may have become a friendly monster to the landscaping industry.

Monster Grass' variety of turf options and a readiness to make installations at the earliest convenience could make it a reliable brand for clientele seeking artificial landscape.

Since beginning to franchise in 2020, Monster Grass has opened several locations in the United States. It is actively seeking to expand its reach even further, potentially worldwide.

Why You May Want To Start a Monster Grass Franchise

Monster Grass operates as a full-service turf company, which means that they both distribute and provide installations for clients. The company values quality and care as the foundations of its customer care philosophy.

Franchisees typically don't need a background in landscaping, but the ability to appreciate solutions that eliminate imperfections is a necessity. Franchisees looking to diversify their portfolio who are confident in meeting customer needs may be well-suited to the Monster Grass franchise.

What Might Make a Monster Grass Franchise a Good Choice?

Changing climate conditions and increasing costs of living may have forced people to seek alternative money-smart solutions. Monster Grass believes that it's time for people to embrace turf alternatives that do not utilize harmful weed killers, watering, and noisy mowing. As an environmentally conscious franchise, Monster Grass may be in a position for success. 

Monster Grass likes to emphasize the value that affordable and durable turf products may create for customers. As a franchisee, you should expect to perform space inspections and carry out installations to match customer preferences. Of course, the company also allows absentee ownership, so you may get all the help you need to operate a unit.

To be part of the Monster Grass team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. 

How To Open a Monster Grass Franchise

Monster Grass understands how difficult the franchising process can seem at first. To accommodate the needs of all franchisees, Monster Grass is prepared to teach you all you need to know about the industry, installations, and procurement processes. 

As you decide if opening a Monster Grass franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a Monster Grass franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

After completing the initial steps of applying for a Monster Grass franchise, you should compile a set of questions as you move forward with an initial phone call and attend a company discovery day.

Investment Details

Initial Franchise Fee $24,900
Initial Investment $46,090 - $66,900
Net Worth Requirement
Cash Requirement
Royalty Fee 3%
Ad Royalty Fee 2%
Technology Fee N/A
Term of Agreement 5 years
Is Franchise Term Renewable? Yes
Financing Third Party
Veterans Incentive $7,500 off franchise fee

Available Territories

Franchising opportunities available in the following regions

United States International

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training 40 hours
Classroom Training 40 hours

Ongoing Support

Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Site Selection

Marketing Support

Regional Advertising
Social Media
SEO
Email Marketing

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Yes
Can this franchise be run part time? Yes
# of employees required to run 4-10
Are exclusive territories available? Yes

Ranking History

Monster Grass performance in the Franchise rankings over recent years

No data available at this time.

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022