Motto Mortgage logo

Motto Mortgage

Mortgage brokerages

Investment

$55,700

Initial Franchise Fee

$35,000

Units

226

Growth Rate

+10.2%

Overview About Investment Territories Support Operations Ranking History

Overview

Industry Financial Services
Founded 2016
Franchising Since 2016
Parent Company RE/MAX
Leadership Adam Sartin, VP, Franchise Growth & Development
# of Employees at HQ 58

Units and Growth Chart

About Motto Mortgage

In 2016, Motto Mortgage became the first mortgage brokerage franchise in the United States that provided customers with clear and transparent help as they shopped for home loans.

As a subsidiary brand of parent company RE/MAX Holdings, Motto Mortgage set out to prove that homebuyers deserved a better deal. As a brand that sought to educate customers and simplify the home loan process, the Motto Mortgage franchise disrupted the U.S. mortgage industry. They've become a one-stop shop for consumers.

Motto Mortgage's niche focus set it up for success, and in less than five years of operation, it expanded into 30 states, opening over 130 units. 

The ideal candidate for a Motto Mortgage franchisee is a hardworking individual who believes in flexibility and growth.

Why You May Want to Start a Motto Mortgage Franchise

Motto Mortgage revolutionized the mortgage brokerage industry by giving customers control. Franchisees believe this mission is critical to company growth. As a brand that is considered by Entrepreneur to be one of the Top New Franchises, Motto Mortgage sets itself apart from the competition by offering “mortgage brokerage in a box.”

Furthermore, Motto Mortgage has appeared on Entrepreneur’s Franchise 500 multiple times since its inception in 2016. This ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.

Motto Mortgage does the heavy lifting for franchisees by simplifying the franchise model and relying on leading-edge technology. Additionally, the Motto Mortgage network is designed for compliance, tailored to complement businesses, deliver to customers, and build careers.

Motto Mortgage is relevant to an extensive base that includes customers, loan officers, brokers, and agents. By meeting customers' distinct needs, the brand makes it possible for homeowners to explore and select the loan options they need and deserve.

What Might Make Motto Mortgage a Good Choice?

If you are interested in opening a Motto Mortgage franchise, you’ll be part of a network that strives to help families realize their dreams of homeownership across the United States.

To open a Motto Mortgage franchise, you should make sure you're financially ready for an initial investment, which will include a franchise fee and other potential startup costs.

Additional expenses might include a continuing royalty fee, as well as an advertising fee. A major perk is that Motto Mortgage extends unique offers to its franchisees with in-house financing covering the franchise fees.

How to Open Your Own Motto Mortgage Franchise

To open a Motto Mortgage brokerage, start by completing an inquiry form to detail your city, state, and your intentions and wishes to become a franchisee.

After requesting information, a representative from Motto Mortgage may contact you to initiate the application process. For franchisees, Motto Mortgage provides classroom training in addition to ongoing and marketing support.

Ongoing support facilitates recurrent activities including online support, proprietary software, purchasing co-ops, and a toll-free line. Marketing support entails co-op advertising, national and social media, SEO, and email marketing, amongst other activities.

All Motto Mortgage offices are independently licensed, owned, and operated, an aspect that facilitates seamless operation at each unit. As a Motto Mortgage franchisee, you can help customers achieve their dreams and fulfill your own growth, too.

Investment Details

Initial Franchise Fee $35,000
Initial Investment $55,700 - $239,750
Net Worth Requirement
Cash Requirement
Royalty Fee to $4.65K/mo.
Ad Royalty Fee $350/mo.
Technology Fee 0
Term of Agreement 7 years
Is Franchise Term Renewable? Yes
Financing In-House
Veterans Incentive N/A

Available Territories

Franchising opportunities available in the following regions

United States

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training
Classroom Training 21+ hours

Ongoing Support

Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Proprietary Software
Franchisee Intranet Platform

Marketing Support

Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? No
Can this franchise be run part time? No
# of employees required to run 0
Are exclusive territories available? No

Ranking History

Motto Mortgage performance in the Franchise rankings over recent years

Find You Perfect Franchise Match

See which franchises fit your budget and have open territories near you.

Sign Up for Our Franchise Newsletter

Stay up to date on the latest news and trends affecting the franchise industry.

Related Franchise Content

Catch up on the latest franchise news, trends, and more.

Franchise

A Major Restaurant Operator Just Cashed Out of One of Its Biggest Brands — Here's Why

The sale marks a strategic shift — and is a sign of how fast-food giants are rethinking growth.

Franchise

These Are the Top Retail Franchises for 2025, According to the Franchise 500

These retail brands are proving there's still a big opportunity in brick-and-mortar franchising.

Franchise

Franchise Success Isn't Automatic — It's Earned. Here's How to Do It Right.

Many franchise candidates fall for the "it runs itself" myth. Here's why hands-on ownership is the only real path to success.

Franchise

Most Acquisitions Fail — Here's How to Make Yours the Exception

Buying a company is the easy part. The challenge is getting your new team to feel like part of the same firm.

Franchise

This Fast-Food Powerhouse Is Getting a Makeover. Here's What Customers Can Expect.

Wendy's is rolling out Project Fresh, a consumer-focused overhaul that promises faster drive-thrus, smarter ordering tech and a refreshed menu.

Franchise

A Water Wings Swim School Franchise Offers Year-Round Revenue Potential

Water Wings Swim School stands out as a franchise investment for mission-driven entrepreneurs seeking both purpose and profit.

See more franchise content
Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022