Pizza Factory logo

Pizza Factory

Pizza, pasta, wings, sandwiches, salads

Investment

$324,000

Initial Franchise Fee

$20,000 - $25,000

Units

108

Growth Rate

+3.8%

Overview About Investment Territories Support Operations Ranking History

Overview

Industry Food
Founded 1979
Franchising Since 1985
Parent Company Pizza Factory Inc.
Leadership MJ Riva, Owner/CEO
# of Employees at HQ 12

Units and Growth Chart

About Pizza Factory

Pizza Factory is a family-owned and operated chain of restaurants. The company strives to provide delicious pizza, pasta, and calzones to customers in the western United States. Danny and Carol Wheeler  opened the first Pizza Factory under the name Danny's Red Devil Pizza in 1979 near Yosemite National Park. They began to franchise locations in 1985. 

Today, the Pizza Factory franchise has around 100 locations spanning states on the West Coast. For over 30 years, the company has built a reputation for quality meals and solid customer service. Pizza Factory has been ranked in Entrepreneur’s Franchise 500 for more than 30 years consecutively. That ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.

Why You May Want to Start a Pizza Factory Franchise

The Pizza Factory franchisees are empowered to become hometown pizzerias in their neighborhoods through store customization and marketing. The franchisor adds just the right touch of local to each of the franchised stores with the backing of a recognized brand name. This is a big reason why many of their franchisees are thriving in smaller communities.

Franchisees can be inclusive and build a strong community presence. Franchisees can choose to support local sports teams, hold fundraising nights, or donate pizzas to show their support of their local community. Franchisees have the choice to either build a dine-in restaurant or open an express store, truly catering to the needs of the local community. 

What Might Make a Pizza Factory Franchise a Good Choice?

The ability to thrive in small markets has several benefits. There is a potential for reduced competition in smaller communities, less real estate costs, and a more significant market share. With lower franchise startup costs, you would be off to a good start in the pizza business. 

The Pizza Factory franchisees enjoy exclusive pricing that the company has negotiated with vendors nationally. This is why a Pizza Factory store is well suited to thrive just about anywhere in the country. A pizza restaurant can be a lucrative business if well managed since there is a considerable demand for pizza. The average American eats four slices of pizza per month.

To start this franchise, the company has a franchise fee and other initial investment expenses that all franchisees must meet. Applicants are required to have working capital and a minimum net worth. Some veterans are also eligible for a discount when first investing in a Pizza Factory location. 

How Do You Start a Pizza Factory Franchise?

If you pass preliminary screening to be a franchisee, you may attend a discovery day at headquarters. At the discovery day, you may meet the executive team of Pizza Factory. Here you will also have the opportunity to speak to current Pizza Factory franchisees to hear about all the ins and outs of operating a location. 

Ideal candidates do not need to have experience in the restaurant business, but should love food, their community, and business.

Investment Details

Initial Franchise Fee $20,000 - $25,000
Initial Investment $324,000 - $854,000
Net Worth Requirement $250,000
Cash Requirement $90,000
Royalty Fee 5%
Ad Royalty Fee 3%
Technology Fee $200/mo.
Term of Agreement 10 years
Is Franchise Term Renewable? Yes
Financing Third Party
Veterans Incentive 25% off franchise fee

Available Territories

Franchising opportunities available in the following regions

United States

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training 195-237 hours
Classroom Training 35 hours

Ongoing Support

Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Lease Negotiation
Field Operations
Site Selection
Franchisee Intranet Platform

Marketing Support

Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed? Yes
Can this franchise be run from home/mobile unit? No
Can this franchise be run part time? No
# of employees required to run 8-10
Are exclusive territories available? Yes

Ranking History

Pizza Factory performance in the Franchise rankings over recent years

Additional Rankings

Curious to know where Pizza Factory ranked on other franchise lists? Find out below.

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022