Roy Rogers Restaurants logo

Roy Rogers Restaurants

Burgers, roast beef sandwiches, fried chicken

Investment

$755,250

Initial Franchise Fee

$30,000

Units

40

Growth Rate

-4%

Overview About Investment Territories Support Operations Ranking History

Overview

Industry Food
Founded 1968
Franchising Since 1980
Parent Company Roy Rogers Franchise Co. LLC
Leadership James Plamondon, Co-owner
# of Employees at HQ 20

Units and Growth Chart

About Roy Rogers Restaurants

Peter Plamondon Sr. co-founded the Roy Rogers Restaurants fast food chain in the 1960s as an in-house restaurant idea for Marriott. He later moved from the parent company to entirely focus on this growing concept. Plamondon believed so much in Roy Rogers Restaurants that he was willing to risk a lot to see it become a prominent brand. 

One of his most significant growth strategies was to maintain the franchise's management under the Plamondon family. In 1980, Peter began franchising and sold the business to two of his sons, Pete Plamondon Jr. and Jim Plamondon.

From a hearty honey maple chicken biscuit with a cold brew coffee for breakfast or a Double R Bar burger with onion rings for dinner, Roy Rogers Restaurants offers a varied menu for any time of day. Roy Rogers Restaurants may be a well-known brand due to its high regard for quality food products and a well-thought-out business model.

Why You May Want to Start a Roy Rogers Restaurants Franchise

One of the main reasons Roy Rogers Restaurants stays resilient through tough economic times is that it boasts decades-long franchising experience. It has grown to over 40 units spanning several locations within the country. This family-run business comprises several operational and strategic business elements that may make the brand an ideal franchising opportunity.

At Roy Rogers Restaurants, there may be something for everyone. The Plamondon brothers have been sure to maintain and enforce their father's vision of the business. The company may provide an appealing restaurant experience for people from all walks of life with different ages and income groups. This focus helped the franchise build a robust and loyal customer base from children to executives and senior citizens. 

What Might Make a Roy Rogers Restaurants Franchise a Good Choice?

Coupled with a good reputation and a considerable market segment, opening a Roy Rogers Restaurants franchise may have a more predictable outcome than investing in a completely new brand that may struggle to thrive in an already crowded and competitive industry.

To be part of the Roy Rogers team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. You should also prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

Roy Rogers Restaurants has partnered with third-party financial lenders that may help franchisees cover the franchise fee, startup cost, equipment, inventory, and payroll.

How To Open a Roy Rogers Restaurants Franchise

As you decide if opening a Roy Rogers Restaurants franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a Roy Rogers Restaurants franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. Speak to existing franchisees and ask the Roy Rogers Restaurants team questions.

Investment Details

Initial Franchise Fee $30,000
Initial Investment $755,250 - $2,123,050
Net Worth Requirement $1,000,000
Cash Requirement $500,000
Royalty Fee 5%
Ad Royalty Fee 1.5%
Technology Fee $250/mo.
Term of Agreement 20 years
Is Franchise Term Renewable? Yes
Financing Third Party
Veterans Incentive 50% off franchise fee; reduced royalty fee for first three years

Available Territories

Franchising opportunities available in the following regions

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training 160 hours
Classroom Training 48 hours

Ongoing Support

Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform

Marketing Support

Ad Templates
National Media
Regional Advertising
Social Media
SEO
Email Marketing
Loyalty Program/App

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed? Yes
Can this franchise be run from home/mobile unit? No
Can this franchise be run part time? Yes
# of employees required to run 0
Are exclusive territories available? Yes

Ranking History

Roy Rogers Restaurants performance in the Franchise rankings over recent years

Additional Rankings

Curious to know where Roy Rogers Restaurants ranked on other franchise lists? Find out below.

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022